'Football For All' since 2010


Why choose CAFS???

Posted by CAFS on October 29, 2016 at 10:40 AM

What is the football school all about?


Learning new skills? Having fun? Social development? Developing game understanding? Developing decision making skills? Developing footballers? Developing young people? Meeting Charlie Austin?


Maybe it is about all of it as a combined package of the above 8 elements, delivered by highly qualified and experienced youth football coaches. Is there a difference between a ‘football coach’ and a ‘youth football coach’? What counts as experience? I plan to cover all of these questions and topics within this blog as well as much more.


So what is the point of the football school? I mean we don't have teams, we don't play matches, we don’t promise to make your child into Gareth Bale or Cristiano Ronaldo, we don’t have a direct published link to a professional academy so what do we offer and why come to us?


Our belief is that all children should be playing football in a pressure free environment to learn and develop as well as competing within their grassroots clubs during matches and tournaments. Our aim is to be seen as a football coaching option that compliments and supports local grass roots teams. Our football school needs to be seen as an add on to your local team offerings, theres those games and teams that we dont directly offer, extra hours of practice and play facilitated and coached by qualified and experienced coaches who can help children to develop at a rate that suits them as an individual.


Learning new skills……our coaches will not only cover the technical skills and techniques involved in the game but also the skill to choose which technique to use at which time through our game based coaching programme. Whether to keep the ball or pass it, which pass to select, how to execute the selected technique, how others on the pitch can help the child on the ball to make these decisions with their movement and communication.

Our programme, developed by our head coach Steve Hooper, through his 10 years plus experience of coaching at grass roots level, professional academy level, county level with the Wilts FA and with all ages from 4 years to adult, covers all of these aspects with challenges to allow the children lots of chance for trial and error and self correction alongside support from the coaches.


Having fun…..the programme is based to give the children lots of what they want when they want it “can we play a match”……”yes, you can….with a twist”. Games like the ‘Match Attax Game’ to allow children the opportunity to decide how they will play as a team based on circumstances dealt to them by their card. Alongside a transfer window where the children choose who they want from other teams and how much they are willing to spend from their points (money) gained within the games.


Social Development…..With lots of games with different twists, the children can mentally prepare for what is coming and what is happening within games, something that we feel is vitally important, not only in football but in life, in school, in jobs that they may have in the future or when dealing with other people in social experiences.


All of our sessions and games are designed to help develop decision making, game understanding and give a full experience, in a nut shell of what football is all about at as many levels and different abilities as possible. Individual challenges for players, whether that is for a player to try and finish with their other foot or to beat players with a skill or to move into space following a pass or something as simple as to try and kick the ball 3 times within a game, there is something to engage and challenge every child attending.


Do we feel that we offer value for money with 5 hour days from as little as £12 a day? 100% we do, continue reading to learn more about our coaches and why we think we deliver the best value for money anywhere!


The bonus of the partnership between Charlie Austin Football School and Inclusion is that you get the benefit of the Inclusion coaches and the added bonus of insight and visits from a top Premier League player. We understand that this is a huge draw for children and parents alike but should this be, out of all that is on offer, the primary reason for attending? Obviously as we all know a Premier League striker has a very busy schedule, what with the games programme both domestically and in European competition, so Charlie gets to as much as possible but we cannot guarantee that he will be able to attend every time.


With all of the other benefits on offer, if Charlie can also attend then what an amazing experience and bonus…….if not……..then we believe it should still be seen as the place to get a fun filled football coaching week. Although meeting Charlie is one of the 8 elements that make up our offering, we believe that whether he can make an appearance or not, shouldn't cloud the positive effect our coaches can have on the children attending. A fantastic example of this was a young lad during October half term asking his dad on the way in, "Will Shaun be coaching today" and people arriving with the children looking for certain cars in the car park to figure out which coaches will be with them.


In terms of our coaches, here is a snap shot of the experience and qualifications our guys hold.


Our Head Coach, Steve, holds a UEFA B License coaching qualification as well as having completed the FA Youth Award and been assessed to confirm that he is qualified at Level 3 in Youth Football Coaching. The youth award covers how to develop the optimum environment for learning, how to develop sessions and games to give children and players what they need to improve, how to develop players through challenges for teams, units and individuals. now lets have a look at Steve’s experience. Steve currently coaches our U18 academy team who are studying a National Diploma L3 in Sport and Exercise Science and train every day as part of the course as well as playing in the ECFA Cat. 2 Leagues and also covers after school clubs and our Wiltshire County Centre so every week works with Infants, Juniors and Youths through our programme.

Away from CAFS and Inclusion, Steve currently is U14’s Head Coach at the Wilts FA England Pathway Girls ACC for the 2016-2017 season and has previously had 4 years at Bristol City Academy working with all children within the Foundation Phase (7-11 years), theres those academy links if that is what you are after, and has worked with adult first teams as high as the Hellenic Premier Division. Prior to that he has also coached for Swindon Town FITC and at both Devizes Town Youth and Bishops Cannings Youth in terms of local youth football over the last 10 years.


Our Gloucestershire FDO is Dean and he holds similar qualifications to Steve within football but has also qualified to deliver L2 National Diplomas and has worked extensively within the school environment. Dean started at Bristol City at a similar time to Steve also and is still there as one of the main faces within the Foundation Phase, theres another professional academy link. Dean has also previously delivered sessions and coached teams at Bristol Inner City (BIC) one of the best Advanced Development Centres in the city who have had many children enter the professional academy system.


Some of the other coaches within our team such as Aaron, Dan and Nick hold Level 2 coaching qualifications and FA Youth Award modules. All of the coaches have a minimum of Level 1 FA Coaching qualification and we actively work to improve and support the development of all of our coaches through regular coaches evenings to share best practice and deliver showcase sessions as well as FA Courses.


So the real question is ‘why do children play football, and do we cover those reasons at Charlie Austin Football School?’


We believe we cover all of them and more but we will leave that up to you….


Our Xmas coaching day is coming up and is always one of the most enjoyable events of the year! All of the details will be available on our Facebook page, twitter and Instagram as well as at


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1 Comment

Reply christopherkates
5:05 AM on July 21, 2018 
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